TERRACHROME ORGANIC PAINT BRAND

2021 - 2022

When assigned to create a brand system for a paint company, I wanted to create something that would be clear, concise, and aesthetically satisfying to look at and use. This included both developing a concept for a unique paint company, and designing the packaging and visual systems that went along with it. Terrachrome is an organic, low odor, long lasting paint box shipped to your home with the all necessary materials for completing your interior paint project.

One of the main design issues that I wanted to tackle with this project was the confusion that can sometimes come with paint can designs. A lot of the time, the color that takes up the most real estate on the packaging is not the color of the actual paint inside. I wanted to omit any chance of this by having the paint color be the only color besides white on the outside.