SOUTH BY SOUTHWEST REDESIGN

2020

This project is in no way affiliated with the South by Southwest festival.

In my Information Architecture I class in Sophomore Year, we were assigned to design an app to accompany festival goers at the South by Southwest music festival in Austin, TX. We needed to provide useful tools in order for people attending to find their way around and know the schedule with ease.

I knew immediately that I wanted the experience to be centered around an intuitive and visual dashboard that leads the user to different features in the app. The diagonally split home page has four sectors that take the user to the four color coordinated parts of the app; the user’s profile, a search feature for artists performing, a map of the venues, and a discover feature of all that the festival has to offer.

This is an interface I wish to revisit in the future with a more trained eye.