NEW JERSEY CONSORTIUM FOR IMMIGRANT CHILDREN BRAND GUIDELINES

2023

This is a brand guidelines booklet made for the New Jersey Consortium for Immigrant Children (NJCIC). This organization’s goal is to work with NJ's young immigrants and their allies to advance their full, fearless participation in our society. They seek lawful status for immigrant youth and advocate for system-wide change in the areas of education, access to justice, and health equity.

This project called for a standardized selection of brand guidelines for NJCIC to distrubute to those making material for the organization. They asked for a brand guideline document for consistency in externally facing materials, that consists of Specific Colors, Primary and Secondary Typefaces, Minimum Size and Buffer Space for Logo, and Examples of Incorrect Logo Usage.

The NJCIC circular logo was designed by Diana Meneses, a New Jersey based illustrator, storyteller, and comic book artist. You can find her work when you press this button: