MASSART DESIGN STUDIO BRANDING

2022-2023

This is a branding project that I did for the Communication Design and Illustration studio at Massachusetts College of Art and Design. During the summer of 2022, I was a studio monitor volunteer that looked after the facility while the studio manager was away. I did things such as reorganizing materials, cleaning, plant watering, but mostly I sat at my desk and waiting for something to happen for 6 hours (not much happened; ever.)

But that gave me plenty of time to think about how the studio didn't have its own branding for the signage that was located around to instruct students. I wanted it to be something that would loosely follow the MassArt brand's typography standards, so students would know that it is official signage. Yet, I wanted it to be light and friendly so they wouldn't feel bossed around. The result I came up with was a deep space themed branding set, with the purple colors and themes requested by the studio manager.